12/15/15 - Born to be Conned

HERE’S an adage you hear most any time you mention con artists: You can’t cheat an honest man. It’s a comforting defense against vulnerability, but is it actually true? No, as it turns out; honesty has precious little to do with it. Equally blameless is greed, at least in the traditional sense. What matters instead is greed of a different sort: a deep need to believe in a version of the world where everything really is for the best — at least when it comes to us.

That’s the power of the good con artist: the ability to identify your deepest need and exploit it. It’s not about honesty or greed; we are all suckers for belief. In Ms. Lloyd’s case, money was indeed a factor. But it need not be.

Read the full NYT story here.